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Marketing Department

Provides education and training in marketing principles, strategies, and consumer behavior, preparing students for careers in marketing and advertising.



Sub-Departments within the Marketing Department:

  • Marketing Strategy and Planning

  • Consumer Behavior

  • Digital Marketing

  • Brand Management

  • Advertising and Promotion

  • Market Research and Analytics

  • Social Media Marketing

  • Sales and Distribution Management

  • Retail Marketing

  • International Marketing


Course List within the Marketing Department:

  • Introduction to Marketing

  • Marketing Management

  • Consumer Behavior Analysis

  • Marketing Research Methods

  • Branding and Brand Management

  • Integrated Marketing Communications

  • Digital Marketing Strategies

  • Social Media Marketing

  • Advertising and Promotion Management

  • Sales Management and Techniques

  • Retail Marketing and Visual Merchandising

  • Marketing Analytics and Data Visualization

  • Market Segmentation and Targeting

  • Product Development and Innovation

  • Pricing Strategies and Revenue Management

  • International Marketing and Global Branding

  • Strategic Marketing Planning

  • Public Relations and Reputation Management

  • Customer Relationship Management

  • E-commerce and Online Business Strategies


These courses provide a comprehensive understanding of marketing principles, strategies, and consumer behavior. The curriculum covers both traditional and digital marketing techniques, preparing students for careers in various marketing and advertising roles. The department may also offer elective courses or specialized tracks focusing on specific industry sectors, emerging trends in marketing, or advanced marketing analytics.

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